pen and paperA few months ago, a friend and fellow trainer said “I noticed you started calling yourself a fitness writer on your blog and email signature.” I replied and started thinking to myself, why did I do that? Was I correct to change my title to a personal trainer AND fitness writer? What constitutes a fitness writer anyway? Someone who blogs about fitness? Someone who writes fitness articles for other websites and magazines? Is it the amount of writing someone does in relation to other activities or is it all about whether or not you get paid for writing? I looked up fitness and writer in the dictionary (online of course; I haven’t had a print dictionary since elementary school!) and here’s what I found:

fit·ness /ˈfitnis/ – The condition of being physically fit and healthy

writ·er /ˈrītər/ – A person who writes books, stories, or articles as a job or regular occupation

Therefore, a fitness writer is someone who writes books, stories or articles about being or getting physically fit and healthy, as a job or regular occupation. So based on this definition I just made up, I guess I do constitute all aspects of the title fitness writer, however, I don’t write full-time and only do it because I enjoy it and because I’m selfish. I write because it forces me to think. I write because it gives me a better understanding of what I’m doing in the gym. I write because it helps me organize my thoughts and challenges me to be concise. I write because I like helping people learn and understand things they never knew about their body, fitness and working out – what’s called service writing. Lastly, I write to build a reputable, credible and respected name in the fitness industry.

When I first started in the industry, I never once thought about writing. The class I dreaded most in high school was English and I never read much as a kid (which I regret). I never wrote much and obviously didn’t have a blog. Fast forward 6.5 years and now I’m writing for the highest profile health and fitness magazines and websites. It’s amazing how things evolve when you put all your passion and dedication into something.

Since I started writing, I’ve made several mistakes along the way and also saw mistakes being made by other hopeful writers. Some dumb and some I wish I could change, but that’s how I learned. Here are 5 common mistakes hopeful fitness writers make:
 

5 Common Mistakes Hopeful Fitness Writers Make

 

1) Sending general (hopeful) emails to editors

 
Don’t email an editor with anything that looks like this (they’ll NEVER get back to you and you just ruined your chances at writing for that magazine):

Dear editor of [fitness magazine],

My name is Sam and I’m an awesome personal trainer. I know a lot about working out and have a lot of success. If you need any articles written on fat loss, hypertrophy training, conditioning, toning, pilates, yoga, olympic lifting and/or circuit training, I’m you’re guy.

Please email me anytime,
Thanks,
Sam

Send an introductory email to the editor and build a report, just as you would with a new client. Ask how the pitch process works and state your interest in contributing. Don’t include any pitch ideas yet. Compliment them on a recent article that was published – it shows you are familiar with the publication and polite. Include some of your credentials and successes, but keep the email short. You’re have more luck this way, trust me.
 

2) Using unprofessional language or acronyms

 
Don’t email the editor saying things like “Hey man,” or “I get sick results and know a program that can build some round tight asses,”or “My DL300 workout will give your readers awesome results!” Be professional and use language you would use in an interview. Don’t abbreviate unless the editor knows what you’re talking about.
 

3) Sending too many emails

 
The editors you work with are super busy. They have deadlines to meet, emails to reply to, meetings to attend and the list goes on. You’ll need to send follow up emails from time to time, but don’t get carried away. Following up every day is a bad idea. Follow up once a week or maybe every two weeks. Too many emails will piss off the editor and put you in their “annoying, I don’t want to work with  you anymore” books.
 

4) Pitching to the wrong audience

 
Know who you’re pitching too and what the readership is like. Be familiar with the types of articles the magazine or website publishes and also the type of language they use.
 

5) Pitching what has already been done

 
Don’t pitch a new core workout that uses front planks and side planks. It’s been done already and has been written about everywhere. Put a slight twist to a common training principle or workout idea. Remember, everything as been done before, so don’t reinvent the wheel either. Because the fitness industry is not black and white, there are an infinite amount of training philosophies and ideas that work. Don’t worry what others think – if your program or system works, try to get your word out.
 

*****

 

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If you’re interested in taking your fitness writing to the next level, I highly recommend checking out How to Get Published, a 5 ebook product (over 200 pages), which was released this week from Lou Schuler, Sean Hyson and John Romaniello. I just went through all the material and it’s awesome. Lou was a senior editor for Men’s Health, Sean is the Men’s Fitness fitness editor and John has written for every fitness publication known to man – so you know the info is top notch and direct from the source. Here’s what the ebooks cover:

  • How to get started as a writer
  • How to tailor your work to specific audiences
  • How editors like Lou and me do our jobs
  • What kinds of fitness stories sell
  • How to structure an article for a magazine
  • How to pitch an article to an editor
  • How to write a book proposal that gets the attention of a publisher
  • How to start a blog that generates a six-figure income

 
I promise you won’t regret this investment. It’s worth the money, trust me.

Check out How to Get Published HERE.

That’s a wrap, thanks for reading.

-JK

I heard really good things about it from my sister, and I could see the positive results she was getting.  I needed to do something.  I was overweight, depressed, and recovering from a back injury.  I had reached a point where simply getting up out of a chair was becoming difficult.  I knew that if I didn’t do something about it my senior years would be very burdensome to the people close to me.  I’m so glad I did!  After just a few weeks my day-to-day pain was drastically reduced, and my mobility increased. I had the confidence to try sea kayaking, and I now play ice hockey twice a week!

The key difference is the expertise.  The trainers know the gym equipment and the exercises, but they also have degrees in kinesiology, and can apply what they know to your workout.  As someone who was in poor physical condition starting out, I was worried about hurting myself.  Previously I tried an outdoor weekly bootcamp and injured my knee by pushing too hard.  The trainers at JKC constructed a program that started at the right level for me, evolving it as I grew stronger and more fit.  I feel well looked after.

I’m 40 years old & started training at JKC in 2015. The gym I was working out at closed and my husband recommended JKC. JKC meets you where you are in your fitness journey and tailors the work to help achieve your goals. I’ve trained with Jon & Thomas pre pregnancy, while pregnant and now post baby and they have helped me enormously to stay fit through all life phases.

I joke with the guys often that I’ve seen no change in my fitness level since joining the gym, but the reality is I’m in far better shape at 40 than I ever was at 30 thanks to them.

I was referred to JKC by my sister-in-law and had heard good things about it from many people in the running community. I also saw Jon’s picture on the wall at lululemon years ago! I really like the personalized training and the variety the guys provide. I started for strength training for running. I love cardio and do tons of it but wasn’t motivated to do much strength work on my own. Jon mixes up my strength work week to week so I don’t get bored but also lets me work in a hard circuit for the last 20 minutes of most sessions to get my cardio fix 

lisa jumping onto a box

JKC was recommended to me by a fellow runner. I was experiencing injuries, and feeling weak and fragile. When I started with JKC, Jon asked me about my goals and my focus. I wanted to concentrate specifically on running, and preventing injury. Jon developed a program for me that has enabled me to focus on my form and strength and has been flexible enough to enable me to train for many different races. I have been training with JKC for six years, and during that time I have enjoyed Jon and Thomas’s expertise in a very warm and supportive atmosphere.

Courtney Sharpe

Nutritional Coaching by Julia Howard

For the past two months I have worked with the JKC team and have never felt better! In addition to a personal fitness plan, JKC’s holistic nutritionist, Julia, worked with me and around my busy schedule to educate me on healthier food options and meal planning. I maintain a daily food log which Julia reviews and provides feedback on and we also have weekly chats to discuss my nutritional goals and potential improvement areas. Julia also helped me to identify and work around dietary constraints which have caused digestion issues for years!

Julia and the rest of the JKC family have helped me get my confidence back! I love starting my days with a good sweat and a healthy breakfast. I understand what foods make me feel my best and my body is well on its way to becoming more lean, fit and happy! I would totally recommend Julia and the entire JKC team!

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