Yeah, you read that right. I’m sick of the fitness industry.

It’s full of elitists who think their shit doesn’t stink…

…and that it’s okay to make fun of people who don’t know what they’re doing in the gym.

But, do you know what the ironic thing is? Some of these people they’re making fun of, are people they’re trying to market to and attract as clients and maybe even sell their ebooks to. If they only knew how trainers were thinking of them…

Take this picture for example:

squat bosu

It’s been shared all over Facebook as if the Share button was clicking itself.

To someone who’s not familiar with working out, this looks difficult and perhaps very risky.

To someone who’s familiar with working out, this looks stupid (which justifies trainers and trainees to make fun of him, right?).

Why don’t they let this guy worry about what he’s doing and leave him alone? Does he affect you in anyway? If he gets hurt, what’s it to you? And does it really matter what he’s doing? Why don’t you just worry about your form and let this guy worry about his?

And the examples don’t end there. There are tons of videos on Youtube from trainees and maybe even trainers secretly filming someone dancing on the treadmill or using a piece of exercise equipment different from its intended use.

Do you know what kind of message you’re giving to your social network? People are going to be too damn scared to workout because they fear getting filmed and made fun of on Youtube. And people will surely not hire you to train them because you come across as a pompous asshole who doesn’t have time or the patience to work with beginners. If that’s the kind of image you want to portray, keep hitting that Share button.

I could care less about trainees taking videos because they’re not trying to get clients, but if you’re a trainer, you should be ashamed of yourself.

Also, people love to make fun of others with different training philosophies, especially if it’s different from their own.

For example, people love to hate Crossfit because they think it’s stupid. Yeah some people get injured doing Crossfit and some things that Greg Glassman says doesn’t make much sense. But other athletes like hockey players, football players and MMA fighters get injured too. And I hate to break it to you, but the system of Crossfit, which is glorified circuit training, gets their clients and participants results. I’m not saying I’m a fan of kipping pull ups, but you get my drift.

Trainers seem to have an opinion on every aspect of training under the sun, saying curls are a waste of time, functional training is the only way to go, Olympic lifting is dangerous, bodybuilding is useless, cardio is stupid, fasted training is better than fed and blah, blah, blah…and don’t even get me started on Bro Science…

This industry is supposed to be about helping people reach and surpass their health and fitness goals. We should work as a team and help each other, while progressing this young industry. There’s no room for assholes or know-it-alls.

So the next time you see a picture or video of an exercise that doesn’t fit your exercise dogma and want to hit that Share button, take a sec to think about what that action says about you and your business. Also realize its repercussions on the people you’re trying to market to.

Stop being an elitist and only worry about yourself and your clients, period.

Not having much if any experience with professional gyms I though it would be along the lines of going to a facility and doing your own thing, getting some instructions from time to time, if you asked for it, and for most part working out on your own, in a large impersonalized setting. I was a bit apprehensive as I figured I’d be standing around a lot looking at all this equipment wondering what to do with it, or worst doing something to hurt myself. Well I couldn’t have been more wrong. Both Jon and Thomas are very attentive, professional trainers, who lay-out an exercise program, from start to finish, for you. They demonstrate the exercise they want you to do and then watch you do it to make sure you got it right. Jon and Thomas are very thorough, patience and non-assuming.

I was looking for something to augment my 20+ year yoga practice with a focus on strength conditioning. I am friend’s with Jon’s sister in-law and over the years always heard great things about JKC, especially with respect to the top quality trainers they have and programs they run. After talking to Jon about my goals, and hearing his thoughts on a training plan, I knew that this was going to be an awesome experience … and it sure has been. JKC stands out from other gyms because of the attention to detail, the high quality of the staff and the facilities. Also, the amazing people that train there. And no one posing and taking selfies. I’m 41 years old and I started in Dec 2021.

sumo deadlift

I had always wanted to start lifting weights and get stronger, but didn’t know where to start. I was looking not just for a gym, but for training on proper technique to prevent injury and a program designed for my specific goals. I also wanted a fun and supportive atmosphere to keep me coming back. JKC delivered on all of this and more.

Jon and Thomas have a wealth of knowledge that help their clients get the most out of their time in the gym. Programs are continuously modified to keep the workouts challenging. Even through everyone’s program is unique, you always have the coaches and other clients cheering you on and pushing you to achieve new bests.

I’m 30 — started at JKC Aug 2016. I moved to NL to open lululemon and we chose Jon as one of our store’s ambassadors, did one workout and have raved about it ever since! The JKC team can adapt a workout no matter what the situation — injuries, new goals, you name it! The trust and expertise can’t be matched!

I had virtually no real experience using weights and felt intimidated going gyms. I avoided gym-goers using free weights, especially when hearing that loud crash, as they would drop weights to the floor. I thought this was to show everyone around them that they owned that area and that I shouldn’t go anywhere near! So I guess I just wanted to learn how to lift weights safely in a gym environment.

I spent over 18 years in the British Military, so I got to use some nice gyms. 99% of my time and experiences in those gyms was spent doing cardiovascular workouts, because I could just jump on a treadmill, plug in my head phones and do my own thing! JKC is different, because they have given me the confidence to use free weights and equipment that I had feared for years. Their demonstrations and knowledge is impeccable and I thank them for their continuous belief and support they show me at every session.

As Seen On: