Yeah, you read that right. I’m sick of the fitness industry.

It’s full of elitists who think their shit doesn’t stink…

…and that it’s okay to make fun of people who don’t know what they’re doing in the gym.

But, do you know what the ironic thing is? Some of these people they’re making fun of, are people they’re trying to market to and attract as clients and maybe even sell their ebooks to. If they only knew how trainers were thinking of them…

Take this picture for example:

squat bosu

It’s been shared all over Facebook as if the Share button was clicking itself.

To someone who’s not familiar with working out, this looks difficult and perhaps very risky.

To someone who’s familiar with working out, this looks stupid (which justifies trainers and trainees to make fun of him, right?).

Why don’t they let this guy worry about what he’s doing and leave him alone? Does he affect you in anyway? If he gets hurt, what’s it to you? And does it really matter what he’s doing? Why don’t you just worry about your form and let this guy worry about his?

And the examples don’t end there. There are tons of videos on Youtube from trainees and maybe even trainers secretly filming someone dancing on the treadmill or using a piece of exercise equipment different from its intended use.

Do you know what kind of message you’re giving to your social network? People are going to be too damn scared to workout because they fear getting filmed and made fun of on Youtube. And people will surely not hire you to train them because you come across as a pompous asshole who doesn’t have time or the patience to work with beginners. If that’s the kind of image you want to portray, keep hitting that Share button.

I could care less about trainees taking videos because they’re not trying to get clients, but if you’re a trainer, you should be ashamed of yourself.

Also, people love to make fun of others with different training philosophies, especially if it’s different from their own.

For example, people love to hate Crossfit because they think it’s stupid. Yeah some people get injured doing Crossfit and some things that Greg Glassman says doesn’t make much sense. But other athletes like hockey players, football players and MMA fighters get injured too. And I hate to break it to you, but the system of Crossfit, which is glorified circuit training, gets their clients and participants results. I’m not saying I’m a fan of kipping pull ups, but you get my drift.

Trainers seem to have an opinion on every aspect of training under the sun, saying curls are a waste of time, functional training is the only way to go, Olympic lifting is dangerous, bodybuilding is useless, cardio is stupid, fasted training is better than fed and blah, blah, blah…and don’t even get me started on Bro Science…

This industry is supposed to be about helping people reach and surpass their health and fitness goals. We should work as a team and help each other, while progressing this young industry. There’s no room for assholes or know-it-alls.

So the next time you see a picture or video of an exercise that doesn’t fit your exercise dogma and want to hit that Share button, take a sec to think about what that action says about you and your business. Also realize its repercussions on the people you’re trying to market to.

Stop being an elitist and only worry about yourself and your clients, period.

I chose JKC originally to help prevent rowing injuries. I’m a rower and we won the St. John’s Regatta in 2019 but I rowed through a rib stress fracture and missed significant time in the boat during the racing season. Training at JKC consistently since the pandemic helped me stay injury free this year and made me the strongest I’ve ever felt, which helped me help my team win the 2021 St. John’s Regatta! Jon adds variety and mixes the exercises up well so that the workout goes by quickly and strength is gained. The gym is very personable and I like the eclectic mix of people that are there. JKC is much more intimate and personal than other gyms.

I originally chose JKC to help me rehab following back surgery. JKC was the first gym where a trainer took the time to help me identify my goals and tailor my workouts to achieve them in a safe and doable manner. 🏋🏼 Jon & Thomas are both highly professional and knowledgeable. 👨🏼‍🎓 With their guidance and informative explanations 🗣 they have enabled me to reach my ever evolving goals. At JKC I’m guaranteed fun 😆, interesting 🙃 and diverse workouts, with Jon & Thomas forever supportive and encouraging. 👏🙌👍👊

JKC was recommended to me by my good friend Casidhe Dyke. Cas had been training with JKC for a while, and both he and his father had seen great results from the personal training that Jon and Thomas were giving them. I was and still am primarily a triathlete and I’ve always struggled with injuries. I was talking to Cas about incorporating more strength training in my program to try and prevent injuries going forward and Cas suggested that I give JKC a try. I reached out to Jon not long after, and the rest is history! After working with Jon and Thomas for a few months, I was getting stronger, faster, and most importantly, I was staying injury-free. I ended up being able to train the whole season without significant injury and posted a personal best at Ironman Copenhagen in 2018. A big part of that was due to the strength training and coaching I received at JKC.

I’m 36 Years Old and started with JKC in 2013. In the past I’d often have motivated spurts of a gym routine but they would usually only last a month or so. It’s pretty easy to press the snooze button at 530 am when there’s no one waiting for you. The fact that the guys are always on time/prepared and motivated for your session adds a level of accountability to your shoulders to “get out of bed” and bring your best effort each time. From the pressure free trainers to the camaraderie that you create over time with the individuals you’re working out with, JKC is able to offer an experience many other gyms cannot.

I’ve been weight training on and off for years but never really had a specific goal or target in mind so routinely stalled out, plateaued or stopped training all together. Before I joined JKC I was definitely in a fitness slump and needed something to motivate me and get me back on track. I did a bit of digging online, looking at various personal training options and gyms around town but JKC seemed like the best option by far. I’ve tried big box gyms and other personal trainers in the past but none of them have had the perfect combination of goal specific fitness programming, welcoming and supportive environment, and the knowledge and passion to back it all up that you’ll find at JKC. Jon and Thomas are great to work with, they know how to motivate you if you’re having an off day and are well versed in all the different ways to make your muscles burn! I also have noticed some major improvements in my deadlifts since I started with JKC and was really happy with the result.

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